Sekai Camera fills Shibuya with heart-shaped Air Tags on Valentine’s day!

Posted 2010/01/25 17:37 by tonchidot and filed in Press Release

Shibuya, the cultural epicenter for youngsters in Tokyo, will be filled with heart-shaped Air Tags seen through Sekai Camera. These hearts will contain bitter-sweet messages gathered from the public, of love fulfilled and unfulfilled.
The setting is what was once called “Love letter Alley” in the backstreets of Shibuya, the scene of a well known movie. This sweetly named side-street will be revived by Augmented Reality, in a way never before imagined.
Along with this event, J-pop unit Sweet Vacation will be releasing their new song “Love Camera” at Apple Store Shibuya, in a live performance.
Please join us at love-filled Shibuya for a sweet, sweet event!

Event Website (Japanese Only)