Tonchidot Corporation (Tonchidot), together with SOFTBANK TELECOM Corp. （SOFTBANK）, premiered Sekai Camera’s Augmented Reality (AR) services for B2B applications, at LVMH group luxury brand Loewe boutique located in Tokyo, Japan.

The Sekai Camera, which is an AR application developed for the iPhone, has been adopted by Loewe Japan KK as a navigation and communication tool for customers visiting the Loewe boutique located in Omotesando, one of Tokyo’s most fashionable districts.  The Sekai Camera service at the boutique will continue from September 18th to October 12th.

During the service period, the Loewe boutique will prepare several iPhone 3GS handsets installed with Sekai Camera.  Visiting customers will be able to use the handsets to discover information about Loewe’s history and products that cannot be seen by the naked eye, through icons called “AirTags” floating in and around the boutique.  By utilizing Sekai Camera, Loewe is able to add a new dimension of information and fun to help consumers discover the charm of the products and the brand.

The informational AirTag contents provided at the location include the 160+ year history of Loewe and its products, and are aimed to communicate to customers the stories behind the brand.  These contents encourage customers to visit, spend more time, and engage with the products for a new and deeper brand experience.  We believe Sekai Camera adds a new dimension to brand communication.

Sekai Camera’s first experiment was conducted in February 2009 at a fashion event in Tokyo. After further improvements in accuracy and content management functionality, and with the recent release of the compass-equipped iPhone 3GS, Tonchidot and SoftBank will begin to collaborate in providing cutting-edge augmented reality applications as a business communication and promotion tool.

Image: Sekai Camera at Loewe’s Omotesando Boutique

About Loewe
Established in 1846, Loewe represents the very best of Spanish luxury, specializing in leather goods, ready-to-wear, accessories and perfumes.  In 1996 the company joined LVMH, the world’s leading luxury goods group.  Today Loewe is a key player in 34 countries with over 150 stores worldwide.  Over 1,200 people work for the company, which has headquarters in Madrid and subsidiaries in Hong Kong and Tokyo.

About Tonchidot
Tonchidot Corporation (Tokyo, Japan) offers an innovative web service/application named “Sekai Camera”, which enables mobile devices to “change the view of the real world”.  Sekai Camera enables camera-attached mobile devices, through an easy-to-use augmented reality (AR) interface, to access hypertagged social, informational and entertainment services over the internet.  For more information, visit www.tonchidot.com .