Shibuya, the cultural epicenter for youngsters in Tokyo, will be filled with heart-shaped Air Tags seen through Sekai Camera. These hearts will contain bitter-sweet messages gathered from the public, of love fulfilled and unfulfilled.
The setting is what was once called “Love letter Alley” in the backstreets of Shibuya, the scene of a well known movie. This sweetly named side-street will be revived by Augmented Reality, in a way never before imagined.
Along with this event, J-pop unit Sweet Vacation will be releasing their new song “Love Camera” at Apple Store Shibuya, in a live performance.
Please join us at love-filled Shibuya for a sweet, sweet event!

Event Website (Japanese Only)

Your World Enhanced: Creation & Communication in a New Dimension
Tonchidot Announces the Global Launch of “Sekai Camera”,
a Social Augmented Reality App for iPhone

TOKYO (December 21st, 2009) – Tonchidot Corporation today announced the global availability of the iPhone application “Sekai Camera,” a social, Augmented Reality (AR) service for browsing and sharing user-generated text, photo, voice, and other location-linked information. Launched September 2009 in Japan, Sekai Camera was recently named the Best App in 2009 by Apple Japan. Sekai Camera is now available for free outside Japan at iPhone’s AppStore worldwide (search for “Sekai Camera”).

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